Marketing + Design

This Week In Social Media: Fundraising, Facebook Alternatives And More

To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, I’ve been tracking the latest news in the social media universe. This week, companies rolled out initiatives and reconsidered their business models as the pandemic continued to rock advertising revenue.

How to Create a Buyer Persona (Free Template)
From Around The Web Understanding exactly who your target audience is will save you precious…
From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.

Need Help Sorting Through The Current Social Media Environment? Check Out These Five Resources

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.

Three Tips For Creating A Genuine and Impactful Pride Month Campaign
From Around The Web In an ordinary month of June, colorful and vibrant in-person Pride…
From Facebook Boycotts To Brand Collaborations, Here’s The Social Media News That Piqued My Interest This Week

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people.

How to navigate through a global crisis on social media

Sprout social shares tips and insights on how brands should navigate through a global crisis on social media.

Shopify Reunite
Conference / Webinar With most brick-and-mortar stores still closed for business, many retailers have been…
First, Businesses Recognized Racism. Now, They’re Being Held Accountable For It.

What’s happening with Black Lives Matter cannot be ignored by brands, and it can interrupt their business if they respond inappropriately or ignore the voices of their consumers.

“A Fight For Us All”: How Companies Took Action Against Racial Injustice This Week And What You Should Do

What typically was only a fight for African Americans has become a fight for us all. First, non-black allies in the United States responded to the call in several ways, including on social media and out in the streets. This week, we’ve seen the movement spread to allies from all walks of life across the globe.